Unique RETINA®-Watches - Handcrafted with your personal RETINA® signature
Not just another watch.
A timepiece bearing your personal signature.
Time that wears your identity
A Retina® watch is more than a timepiece. At its heart lies your retina pattern — a natural masterpiece unique to you. Subtle, intricate, and deeply personal, it transforms every glance at the dial into a reminder of your individuality.
What looks like an elegant design at first reveals hidden meaning on closer inspection: a signature visible only to those who know it.
Where time meets aesthetics
Swiss-made and handcrafted in Basel, Retina® watches combine precision engineering with personal artistry. Every detail is shaped with you — from dial textures and hand silhouettes to indices, case finishes, and strap materials.
The fine gradient of the dial, inspired by your retina’s organic lines, creates depth and character. Beauty begins where meaning is created.
Precision that lasts
Each watch is powered by the Swiss Made Sellita SW200-1 automatic movement, refined with options such as Côtes de Genève finishing and custom engraving of your retina signature on the rotor. With 26 jewels, a 38-hour power reserve, and premium shock protection, it ensures accuracy, reliability, and timeless performance.
Discover our configurator
A watch unlike any other – because it’s yours.
Every choice reflects you: From the hue of the dial, the silhouette of the hands, the geometry of the indices – to the design of your retina pattern, the material of the strap, and countless subtle details.
You don’t just wear a watch. You wear an inner signature, shaped by you, for you. A quiet statement of individuality – refined, timeless, unmistakably yours.
How we do it
01
Consultation
Book a personal consultation, online or in our Basel atelier. We take the time to understand your wishes, your style and your story. Visiting our atelier is a beautiful experience – but not a requirement. Your Retina can be scanned by a local partner, and your design journey can also take place entirely via video call.
Design
Your personal Retina® signature, styled to your exact preference, is transformed into a lifelike 3D rendering, offering a captivating first glimpse of the jewel that will soon become exclusively yours forever.
02
03
Crafting
Your approved design is brought to life by our watchmakers with precision, patience, and devotion. Within a few weeks, your one-of-a-kind creation is in your hands, ready to wear or to gift from the heart.
Discover the Retina® Lookbook
Be among the first to explore our upcoming Retina® Lookbook — a curated collection of one-of-a-kind jewels, stories, and inspirations. Download the PDF as soon as it’s released and step deeper into the world of personalized design.
Time, transformed into memory
A Retina® watch is more than a statement of style — it is a declaration of love and connection. Personalized with your own signature or that of someone you cherish, it becomes a gift that transcends time. Presented in an elegant box, it is not just given but revealed — a secret understood only by the one who wears it.
Embark on your Retina® journey.
Book your personal design experience in our Basel studio or from anywhere in the world by phone or video.
Frequently asked questions
What are the prices for RETINA® jewelry?
Our personalized pieces of jewelry start from CHF 1.500, depending on the alloy and size. Many customers also invest CHF 4-10.000 for their unique piece, depending on their individual wishes.
A ring in gold or platinum starts at around CHF 2.700 (variable due to the fluctuating price of gold). The exact price depends on various factors, which we will be happy to explain to you in detail during your consultation. These include, above all, weight (ring size, width, thickness), chosen alloy and additional options such as gemstone setting, special ring edge shapes or express service, if required.
If you tell us your budget, we can advise you best on this basis
How many people can be eternalized on one item ?
We don’t set a limit. For partner rings, it’s usually one or two — but we’ve also integrated the retina patterns of two children, or even immortalized the beloved gaze of a cherished dog.
Of course, in the case of a gift (rather than a partner ring), the giver can be included as well — for example, a parent offering their own pattern alongside the child’s.
On bracelets, we’ve incorporated as many as eight retinas: both eye patterns from each of four family members — a shared story captured in one piece.
How does the video consultation work ?
Simply select a free appointment and you will immediately receive a Zoom link that you can use to log in at the agreed time.
Of course we look forward to seeing you, but you don’t have to activate your camera. However, our camera is activated so that you can see us and our screen.
When it comes to the initial consultation, we will discuss all the details and try to give you an idea of price. However, for an accurate quote – when it comes to rings – we need to know your ring sizes. If you do not know these, we will send you a free ring try-on kit. If you do not yet have a RetinaScan, we will help you coordinate with someone from our global partner network – a scan only takes a few minutes.
Once you have sent us these images, we can discuss the design in a subsequent Zoom meeting, in which we will now make the selection of which retinas and which cut-outs should be used for your piece of jewelry.
After you have received our offer and, if desired, a 3D visualization via video, we can clarify any remaining questions via video or, if they are simple questions, via e-mail.
We try to make all these meetings efficient so that we don’t take up too much of your time, but you get all the information you need to make such an important decision.
What are the payment terms ?
If you would like a 3D visualization, we will charge CHF 400 / piece of jewelry – this is a fee for the time required to create the 3D animation and will be charged 100% when the piece of jewelry is ordered, so it costs nothing extra.
When the order is placed, 50% is payable by bank transfer, and the remainder on collection.
For customers from abroad we ask for payment in advance.
If you prefer individual conditions such as payment in installments, please contact us.
Can the size be adjusted after the purchase ?
Yes – this is possible with our special technique. The pattern, which has no beginning and no end, is never changed by adding/removing material and is therefore not affected by this change.
Only the resizing of rings with a stone setting is somewhat more complex, as the stone seat usually moves when the size is changed and may have to be corrected. However, this is of course always checked before our final quality control and corrected if necessary.