{"id":3291,"date":"2024-08-17T06:38:36","date_gmt":"2024-08-17T04:38:36","guid":{"rendered":"https:\/\/retina.test.betterbrandagency.com\/vraie-beaute\/"},"modified":"2026-05-30T06:57:12","modified_gmt":"2026-05-30T04:57:12","slug":"vraie-beaute","status":"publish","type":"post","link":"https:\/\/retinadesign.com\/fr\/vraie-beaute\/","title":{"rendered":"Vraie Beaut\u00e9"},"content":{"rendered":"\t\t
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Qu'est-ce que la beaut\u00e9 ? De la surprise, de l'\u00e9l\u00e9gance et des raisons pour lesquelles le bon go\u00fbt n'est pas un privil\u00e8ge<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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D\u00e9couvrir le contexte<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Il y a des choses qu'on ne peut pas ignorer.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Non pas parce qu\u2019elles sont grandes. Non pas parce qu\u2019elles sont imposantes. Mais parce qu\u2019il y a en elles quelque chose qui captive le regard : des proportions harmonieuses. Une surface qui en dit plus long que la simple mati\u00e8re qui la compose. Une forme qui donne l\u2019impression qu\u2019elle n\u2019aurait jamais pu \u00eatre autrement.<\/p>\n

Ce qui se passe \u00e0 cet instant, nous l\u2019appelons une exp\u00e9rience de la beaut\u00e9. Mais ce qui la d\u00e9clenche est plus difficile \u00e0 cerner que le mot ne le laisse supposer.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Les trois composantes de la beaut\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le designer et strat\u00e8ge am\u00e9ricain Marty Neumeier<\/a> a d\u00e9fini la beaut\u00e9 avec une pr\u00e9cision rare : comme une qualit\u00e9 d’int\u00e9grit\u00e9 ou d’harmonie qui suscite la joie, le sens ou la satisfaction.<\/p>\n

Ce qui frappe d’embl\u00e9e, c’est que la beaut\u00e9 n’est pas une qualit\u00e9 propre \u00e0 l’objet seul. Elle na\u00eet de la rencontre entre l’objet et celui qui le contemple. C’est un \u00e9v\u00e9nement, pas une substance.<\/p>\n

Neumeier identifie trois \u00e9l\u00e9ments sans lesquels la v\u00e9ritable beaut\u00e9 ne peut na\u00eetre :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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1) Surprise<\/h2>\n

Tout ce que nous trouvons vraiment beau comporte un moment de surprise. Quelque chose d\u2019inattendu qui, l\u2019instant d\u2019apr\u00e8s, semble tout \u00e0 fait justifi\u00e9. Sans ce moment, il n\u2019y a rien de nouveau. Sans nouveaut\u00e9, pas d\u2019int\u00e9r\u00eat. Sans int\u00e9r\u00eat, pas de beaut\u00e9.<\/p>\n

Cela explique pourquoi certaines choses nous enthousiasment au premier regard et ne font plus que nous plaire au second. Le moment de surprise est pass\u00e9. Ce qui reste est solide \u2013 mais ce n\u2019est plus ce que c\u2019\u00e9tait.<\/p>\n

La vraie beaut\u00e9 a encore autre chose : le caract\u00e8re m\u00e9morable. La capacit\u00e9 non seulement de plaire, mais aussi de s\u2019ancrer dans la m\u00e9moire. Physiologiquement, on peut d\u00e9crire cela comme ce que Neumeier appelle une \u00ab pouss\u00e9e de s\u00e9rotonine pour le syst\u00e8me nerveux central \u00bb. Cette lueur chaleureuse qui suit un cri silencieux de reconnaissance.<\/p>\n

2) Justesse<\/h2>\n

La deuxi\u00e8me composante est plus difficile \u00e0 nommer, mais imm\u00e9diatement reconnaissable.<\/p>\n

Charles Eames, le designer de mobilier du XXe si\u00e8cle, l\u2019appelait *\u00ab way-it-should-be-ness \u00bb* \u2013 la propri\u00e9t\u00e9 d\u2019un objet d\u2019\u00eatre tel qu\u2019il doit \u00eatre. Pas parfait au sens math\u00e9matique du terme. Mais en harmonie avec sa fonction, son utilisation, son environnement.<\/p>\n

Une carafe qui goutte lorsqu\u2019on la verse manque de justesse \u2013 quelle que soit sa forme. Une bague qui est agr\u00e9able au toucher et qui porte ce qu\u2019elle doit porter l\u2019a atteinte.<\/p>\n

La justesse est la raison pour laquelle certaines choses fonctionnent encore apr\u00e8s des ann\u00e9es, tandis que d\u2019autres, qui semblaient belles \u00e0 l\u2019achat, deviennent aga\u00e7antes au bout de peu de temps. Ce qui ne convient pas s\u2019use.<\/p>\n

3) L\u2019\u00e9l\u00e9gance<\/h2>\n

Le plus souvent mal compris des trois principes.<\/p>\n

L\u2019\u00e9l\u00e9gance ne signifie pas le luxe. Ni la surd\u00e9coration. Ni la version la plus ch\u00e8re d\u2019un objet.<\/p>\n

L’\u00e9l\u00e9gance signifie le contraire : le rejet du superflu. Le nombre minimal d’\u00e9l\u00e9ments n\u00e9cessaires pour que l’ensemble remplisse sa fonction. Rien ne manque. Rien n’est de trop.<\/p>\n

Selon cette d\u00e9finition, une robe \u00e9l\u00e9gante n’est pas la plus sophistiqu\u00e9e, mais la plus simple, celle qui remplit pleinement sa fonction. Une phrase \u00e9l\u00e9gante ne contient pas un mot de trop. Un bijou \u00e9l\u00e9gant ne comporte rien qui puisse \u00eatre retir\u00e9 sans que l’on perde quelque chose d’essentiel.<\/p>\n

Si la justesse et l’\u00e9l\u00e9gance font d\u00e9faut, on aboutit \u00e0 ce que Neumeier appelle le kitsch : une surprise sans substance. Des objets qui plaisent bri\u00e8vement, puis finissent au fond d’un placard parce que leur attrait initial s’est estomp\u00e9. Le kitsch peut certes avoir du charme \u2013 mais il ne dure pas.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Personnalisation de bijoux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Beaucoup de gens pensent que le bon go\u00fbt est inn\u00e9. Un talent que l’on a ou que l’on n’a pas.<\/p>\n

Ce n’est pas vrai \u2013 et c’est une distinction importante.<\/p>\n

Le bon go\u00fbt repose en quelque sorte sur la culture. Non pas au sens des institutions ou des dipl\u00f4mes, mais au sens premier du terme : quelque chose qui na\u00eet de l’attention et de la r\u00e9flexion. <\/p>\n

Le psychologue Howard Gardner le d\u00e9crit ainsi : tous les jeunes d\u00e9veloppent des pr\u00e9f\u00e9rences esth\u00e9tiques. Mais seuls ceux qui sont en contact avec un large \u00e9ventail d\u2019\u0153uvres d\u2019art, qui observent comment celles-ci sont cr\u00e9\u00e9es, qui comprennent quelque chose des personnes qui les ont con\u00e7ues \u2013 et qui participent \u00e0 des discussions r\u00e9fl\u00e9chies sur le savoir-faire et le go\u00fbt \u2013 sont susceptibles de d\u00e9velopper un sens esth\u00e9tique qui d\u00e9passe les tendances populaires du moment. <\/p>\n

Selon Gardner, le bon go\u00fbt s\u2019acquiert par un effort conscient.<\/p>\n

Cela semble exigeant. Mais c\u2019est avant tout une invitation.<\/p>\n

Quiconque commence \u00e0 consid\u00e9rer les objets non seulement selon sa premi\u00e8re impression, mais aussi selon leurs qualit\u00e9s formelles, s\u2019ouvre \u00e0 une autre exp\u00e9rience. On commence \u00e0 comprendre pourquoi certaines choses perdurent et d\u2019autres non. Pourquoi certains espaces procurent la s\u00e9r\u00e9nit\u00e9 et d\u2019autres mettent mal \u00e0 l\u2019aise, sans qu\u2019on puisse expliquer pourquoi. Pourquoi certains bijoux, vingt ans plus tard, ont toujours le m\u00eame effet qu\u2019au premier jour.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Ce que cela signifie pour les bijoux<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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L’anthropologue Carolyn Bloomer d\u00e9finit la beaut\u00e9 comme une \u00ab finition optimale \u00bb : l’\u00e9tat dans lequel un objet semble si parfait qu’on ne peut imaginer mieux dans son esprit.<\/p>\n

Un bijou \u00e0 la finition optimale n’a pas besoin d’explication. Il ne pose aucune question. Il est l\u00e0 \u2013 ou sur le corps \u2013 et donne l\u2019impression d\u2019avoir toujours \u00e9t\u00e9 l\u00e0.<\/p>\n

Les bijoux RETINA\u00ae tentent pr\u00e9cis\u00e9ment d\u2019atteindre cet objectif.<\/p>\n

Le motif Retina lui-m\u00eame est organique, c\u2019est-\u00e0-dire qu\u2019il a \u00e9t\u00e9 cr\u00e9\u00e9 selon des r\u00e8gles formelles qu\u2019aucun \u00eatre humain n\u2019a invent\u00e9es. Sa transposition en m\u00e9tal, r\u00e9alis\u00e9e \u00e0 la main, ob\u00e9it au principe de l\u2019\u00e9l\u00e9gance : aucun geste superflu, aucun \u00e9l\u00e9ment d\u00e9coratif qui ne fasse partie de l\u2019original. Et la surprise r\u00e9side dans le myst\u00e8re lui-m\u00eame \u2013 dans l\u2019instant o\u00f9 quelqu\u2019un comprend ce qu\u2019il voit.<\/p>\n

Pas plus bruyant que n\u00e9cessaire. Mais plus profond que pr\u00e9vu.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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D\u00e9couvrez notre concept :<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tLe concept<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Et pourquoi la personnalisation \u00e0 elle seule ne suffit pas :<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tComprendre la personnalisation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Qu’est-ce que la beaut\u00e9 ? De la surprise, de l’\u00e9l\u00e9gance et des raisons pour lesquelles le bon go\u00fbt n’est pas un privil\u00e8ge D\u00e9couvrir le contexte Il y a des choses qu’on ne peut pas ignorer. Non pas parce qu\u2019elles sont grandes. Non pas parce qu\u2019elles sont imposantes. Mais parce qu\u2019il y a en elles quelque […]<\/p>\n","protected":false},"author":2,"featured_media":2755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"class_list":["post-3291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-levelsofvalue-fr"],"yoast_head":"\nVraie Beaut\u00e9 - RETINA<\/title>\n<meta name=\"description\" content=\"Vraie beaut\u00e9 chez RetinaDesign: sens, proportion, lumi\u00e8re. 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