{"id":3291,"date":"2024-08-17T06:38:36","date_gmt":"2024-08-17T04:38:36","guid":{"rendered":"https:\/\/retina.test.betterbrandagency.com\/vraie-beaute\/"},"modified":"2026-09-04T17:07:59","modified_gmt":"2026-09-04T15:07:59","slug":"vraie-beaute","status":"publish","type":"post","link":"https:\/\/retinadesign.com\/fr\/vraie-beaute\/","title":{"rendered":"Vraie Beaut\u00e9"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3291\" class=\"elementor elementor-3291 elementor-2550\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-120f8d57 e-con-full e-flex e-con e-parent\" data-id=\"120f8d57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1823dc2d e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"1823dc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72789e2a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"72789e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Qu'est-ce que la beaut\u00e9 ? De la surprise, de l'\u00e9l\u00e9gance et des raisons pour lesquelles le bon go\u00fbt n'est pas un privil\u00e8ge<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9588917 elementor-widget elementor-widget-heading\" data-id=\"9588917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">D\u00e9couvrir le contexte<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d850ec arrow-down  elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"71d850ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" fill=\"none\"><path d=\"M13.617 22.8504L15 24.2629L7.5076 32L0 24.2629L1.38298 22.8504L6.51976 28.155L6.50456 0H8.44985L8.46505 28.1707L13.617 22.8504Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e71e27 elementor-widget elementor-widget-image\" data-id=\"40e71e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"247\" src=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/09\/slogan-retinadesign-1-1000x309.png\" class=\"attachment-large size-large wp-image-17056\" alt=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/09\/slogan-retinadesign-1.png\" srcset=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/09\/slogan-retinadesign-1-1000x309.png 1000w, https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/09\/slogan-retinadesign-1-300x93.png 300w, https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/09\/slogan-retinadesign-1-768x238.png 768w, https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/09\/slogan-retinadesign-1.png 1338w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2340c9ed e-flex e-con-boxed e-con e-parent\" data-id=\"2340c9ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ac41b62 e-con-full e-flex e-con e-child\" data-id=\"1ac41b62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-32a6573f e-con-full e-grid e-con e-child\" data-id=\"32a6573f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-13d8298b e-con-full e-flex e-con e-child\" data-id=\"13d8298b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62f1801a e-con-full e-flex e-con e-child\" data-id=\"62f1801a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75433122 elementor-widget elementor-widget-heading\" data-id=\"75433122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Il y a des choses qu'on ne peut pas ignorer.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d5c534 elementor-widget elementor-widget-text-editor\" data-id=\"76d5c534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Non pas parce qu\u2019elles sont grandes. Non pas parce qu\u2019elles sont imposantes. Mais parce qu\u2019il y a en elles quelque chose qui captive le regard : des proportions harmonieuses. Une surface qui en dit plus long que la simple mati\u00e8re qui la compose. Une forme qui donne l\u2019impression qu\u2019elle n\u2019aurait jamais pu \u00eatre autrement.<\/p>\n<p>Ce qui se passe \u00e0 cet instant, nous l\u2019appelons une exp\u00e9rience de la beaut\u00e9. Mais ce qui la d\u00e9clenche est plus difficile \u00e0 cerner que le mot ne le laisse supposer.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c72bf00 e-flex e-con-boxed e-con e-parent\" data-id=\"c72bf00\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b6adce1 e-con-full e-flex e-con e-child\" data-id=\"b6adce1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2c89f9d8 e-con-full e-grid e-con e-child\" data-id=\"2c89f9d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d10fe31 e-con-full e-flex e-con e-child\" data-id=\"d10fe31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-145008a3 elementor-widget elementor-widget-heading\" data-id=\"145008a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Peut-on d\u00e9finir la vraie beaut\u00e9 ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367b22b7 elementor-widget elementor-widget-text-editor\" data-id=\"367b22b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le designer et strat\u00e8ge am\u00e9ricain <a href=\"https:\/\/www.martyneumeier.com\/\">Marty Neumeier<\/a> a d\u00e9fini la beaut\u00e9 avec une pr\u00e9cision rare : comme une qualit\u00e9 d&rsquo;int\u00e9grit\u00e9 ou d&rsquo;harmonie qui suscite la joie, le sens ou la satisfaction.<\/p>\n<p>Ce qui frappe d&#8217;embl\u00e9e, c&rsquo;est que la beaut\u00e9 n&rsquo;est pas une qualit\u00e9 propre \u00e0 l&rsquo;objet seul. Elle na\u00eet de la rencontre entre l&rsquo;objet et celui qui le contemple. C&rsquo;est un \u00e9v\u00e9nement, pas une substance.<\/p>\n<p>Neumeier identifie trois \u00e9l\u00e9ments sans lesquels la v\u00e9ritable beaut\u00e9 ne peut na\u00eetre :<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e5f825f e-con-full e-flex e-con e-child\" data-id=\"2e5f825f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29b974c1 e-flex e-con-boxed e-con e-parent\" data-id=\"29b974c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ba6821e e-con-full e-flex e-con e-child\" data-id=\"2ba6821e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4a474bc8 e-con-full e-grid e-con e-child\" data-id=\"4a474bc8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2e4d9c98 e-con-full e-flex e-con e-child\" data-id=\"2e4d9c98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bb186af e-con-full e-flex e-con e-child\" data-id=\"5bb186af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6f7043 elementor-widget elementor-widget-heading\" data-id=\"2f6f7043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1) Surprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-591ab817 elementor-widget elementor-widget-text-editor\" data-id=\"591ab817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&rsquo;anthropologue <a href=\"https:\/\/www.carolynbloomer.com\/\" target=\"_blank\" rel=\"noopener\">Carolyn Bloomer<\/a> d\u00e9finit la beaut\u00e9 comme une \u00ab finition optimale \u00bb : l&rsquo;\u00e9tat dans lequel un objet semble si parfait qu&rsquo;on ne peut imaginer mieux dans son esprit.<\/p>\n<p>Un bijou \u00e0 la finition optimale n&rsquo;a pas besoin d&rsquo;explication. Il ne pose aucune question. Il est l\u00e0 \u2013 ou sur le corps \u2013 et donne l\u2019impression d\u2019avoir toujours \u00e9t\u00e9 l\u00e0.<\/p>\n<p>Les bijoux RETINA\u00ae tentent pr\u00e9cis\u00e9ment d\u2019atteindre cet objectif.<\/p>\n<p>Le motif Retina lui-m\u00eame est organique, c\u2019est-\u00e0-dire qu\u2019il a \u00e9t\u00e9 cr\u00e9\u00e9 selon des r\u00e8gles formelles qu\u2019aucun \u00eatre humain n\u2019a invent\u00e9es. Sa transposition en m\u00e9tal, r\u00e9alis\u00e9e \u00e0 la main, ob\u00e9it au principe de l\u2019\u00e9l\u00e9gance : aucun geste superflu, aucun \u00e9l\u00e9ment d\u00e9coratif qui ne fasse partie de l\u2019original. Et la surprise r\u00e9side dans le myst\u00e8re lui-m\u00eame \u2013 dans l\u2019instant o\u00f9 quelqu\u2019un comprend ce qu\u2019il voit.<\/p>\n<p>Pas plus bruyant que n\u00e9cessaire. Mais plus profond que pr\u00e9vu.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-725bb36 e-flex e-con-boxed e-con e-parent\" data-id=\"725bb36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6e044b6d e-con-full e-flex e-con e-child\" data-id=\"6e044b6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4f988b05 e-con-full e-flex e-con e-child\" data-id=\"4f988b05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd8a8d5 elementor-widget elementor-widget-heading\" data-id=\"2dd8a8d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous souhaitez faire une surprise \u00e0 quelqu'un de tr\u00e8s sp\u00e9cial ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641cb87c elementor-widget elementor-widget-html\" data-id=\"641cb87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n@keyframes arrow-nudge {\r\n  0%   { transform: translateX(0); }\r\n  8%   { transform: translateX(6px); }\r\n  16%  { transform: translateX(0); }\r\n  100% { transform: translateX(0); }\r\n}\r\n.phil-wrap {\r\n  text-align: center;\r\n}\r\n.phil-link {\r\n  display: flex;\r\n  align-items: flex-start;\r\n  gap: 0.6rem;\r\n  text-decoration: none;\r\n  color: #fff !important;\r\n  font-style: italic;\r\n  line-height: 1.5;\r\n  margin-bottom: 0.5rem;\r\n  transition: color 0.2s;\r\n  font-size: 14px;\r\n}\r\n.phil-arrow {\r\n  display: inline-block;\r\n  font-style: normal;\r\n  color: #fff !important;\r\n  animation: arrow-nudge 4s ease-in-out infinite;\r\n  margin-top: 2px;\r\n  flex-shrink: 0;\r\n  transition: transform 0.25s cubic-bezier(0.25, 0.46, 0.45, 0.94),\r\n              color 0.2s;\r\n}\r\n.phil-link:hover { color: #000 !important; }\r\n.phil-link:hover .phil-arrow {\r\n  animation: none;\r\n  transform: translateX(7px);\r\n  color: #000 !important;\r\n}\r\n@media (min-width: 768px) {\r\n  .phil-link { font-size: 25px; }\r\n}\r\n<\/style>\r\n\r\n<div class=\"phil-wrap\">\r\n  <a class=\"phil-link\" href=\"https:\/\/retinadesign.com\/fr\/des-cadeaux-qui-ont-du-sens\/\">\r\n    <span class=\"phil-arrow\">\u2192<\/span>\r\n    D\u00e9couvrez nos id\u00e9es cadeaux\r\n<\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ff99f2 e-flex e-con-boxed e-con e-parent\" data-id=\"8ff99f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48d55a7 e-con-full e-flex e-con e-child\" data-id=\"48d55a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5d80289 e-con-full e-grid e-con e-child\" data-id=\"5d80289\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ace0bcc e-con-full e-flex e-con e-child\" data-id=\"ace0bcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe1799 elementor-widget elementor-widget-heading\" data-id=\"9fe1799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2) V\u00e9racit\u00e9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df1abc elementor-widget elementor-widget-text-editor\" data-id=\"4df1abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>La v\u00e9racit\u00e9<\/strong> n&rsquo;est pas la perfection au sens g\u00e9om\u00e9trique, mais la coh\u00e9rence, l&rsquo;ad\u00e9quation d&rsquo;un objet \u00e0 sa fonction. Le designer de mobilier Charles Eames appelait cela le \u00ab Way-it-should-be-ness \u00bb \u2013 le sentiment qu\u2019un objet ne pourrait pas \u00eatre autrement qu\u2019il n\u2019est. Pas parfait au sens math\u00e9matique du terme, mais en harmonie avec sa fonction et son environnement.<\/p>\n<p>Une carafe qui goutte lorsqu\u2019on verse son contenu n\u2019a pas atteint la v\u00e9racit\u00e9 \u2013 quelle que soit sa forme. Une bague qui procure une sensation agr\u00e9able et porte en elle une v\u00e9ritable signification a atteint la v\u00e9racit\u00e9.<\/p>\n<p>La v\u00e9racit\u00e9 est la raison pour laquelle certaines choses fonctionnent encore apr\u00e8s des ann\u00e9es, tandis que d\u2019autres, qui semblaient belles \u00e0 l\u2019achat, s\u2019usent rapidement.<\/p>\n<h2><\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6db7d18 e-con-full e-flex e-con e-child\" data-id=\"6db7d18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-649f310 e-flex e-con-boxed e-con e-parent\" data-id=\"649f310\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-564cbfb e-con-full e-flex e-con e-child\" data-id=\"564cbfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3e09159 e-con-full e-grid e-con e-child\" data-id=\"3e09159\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8f14cdb e-con-full e-flex e-con e-child\" data-id=\"8f14cdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-926e7d8 e-con-full e-flex e-con e-child\" data-id=\"926e7d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34a16de elementor-widget elementor-widget-heading\" data-id=\"34a16de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3) \u00c9l\u00e9gance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a0f78 elementor-widget elementor-widget-text-editor\" data-id=\"e4a0f78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Le plus souvent mal compris des trois principes.<\/p>\n<p>L&rsquo;\u00e9l\u00e9gance ne signifie pas le luxe. Ni la surabondance. Ni la version la plus ch\u00e8re d&rsquo;un objet.<\/p>\n<p>L&rsquo;\u00e9l\u00e9gance signifie le contraire : le rejet du superflu. Le nombre minimal d\u2019\u00e9l\u00e9ments n\u00e9cessaires pour que l\u2019ensemble remplisse sa fonction. Rien ne manque. Rien n\u2019est de trop.<\/p>\n<p>Selon cette d\u00e9finition, une robe \u00e9l\u00e9gante n\u2019est pas la plus sophistiqu\u00e9e, mais la plus simple qui remplisse pleinement sa fonction. Une phrase \u00e9l\u00e9gante ne contient pas un mot de trop. Un bijou \u00e9l\u00e9gant ne comporte rien qui puisse \u00eatre retir\u00e9 sans que l\u2019on perde quelque chose d\u2019essentiel.<\/p>\n<p>Lorsque la justesse et l\u2019\u00e9l\u00e9gance font d\u00e9faut, on aboutit \u00e0 ce que Neumeier appelle le kitsch : une surprise sans substance. Des objets qui plaisent bri\u00e8vement, puis finissent au fond d\u2019un placard parce que leur attrait initial s\u2019est estomp\u00e9. Le kitsch peut certes avoir du charme \u2013 mais il ne dure pas longtemps.<\/p>\n<p><strong>La beaut\u00e9<\/strong> n\u2019est donc ni le fruit du hasard ni le privil\u00e8ge du talent. Elle est la <strong>convergence de trois conditions<\/strong> qui se compl\u00e8tent mutuellement. Si l\u2019une d\u2019entre elles fait d\u00e9faut, le r\u00e9sultat reste en de\u00e7\u00e0 de ce qui serait possible.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a951c05 e-flex e-con-boxed e-con e-parent\" data-id=\"a951c05\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a43086 e-con-full e-flex e-con e-child\" data-id=\"7a43086\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d14dde0 e-con-full e-grid e-con e-child\" data-id=\"d14dde0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0609e16 e-con-full e-flex e-con e-child\" data-id=\"0609e16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3626ea0 elementor-widget elementor-widget-heading\" data-id=\"3626ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Le secret du bon go\u00fbt<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04d409a elementor-widget elementor-widget-text-editor\" data-id=\"04d409a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beaucoup de gens pensent que le bon go\u00fbt est inn\u00e9. Un talent que l\u2019on a ou que l\u2019on n\u2019a pas.<\/p>\n<p>Ce n\u2019est pas vrai \u2013 et c\u2019est une distinction importante.<\/p>\n<p>Le bon go\u00fbt repose en quelque sorte sur la culture. Non pas au sens des institutions ou des dipl\u00f4mes, mais au sens premier du terme : quelque chose qui na\u00eet de l\u2019attention et de la r\u00e9flexion.<\/p>\n<p>Le psychologue <a href=\"https:\/\/fr.wikipedia.org\/wiki\/Howard_Gardner\">Howard Gardner<\/a> le d\u00e9crit ainsi : tous les jeunes d\u00e9veloppent des pr\u00e9f\u00e9rences esth\u00e9tiques. Mais seuls ceux qui sont en contact avec un large \u00e9ventail d\u2019\u0153uvres d\u2019art, qui observent comment celles-ci sont cr\u00e9\u00e9es, qui comprennent quelque chose des personnes qui les ont con\u00e7ues \u2013 et qui participent \u00e0 des discussions r\u00e9fl\u00e9chies sur le savoir-faire et le go\u00fbt \u2013 sont susceptibles de d\u00e9velopper un sens esth\u00e9tique qui d\u00e9passe les tendances populaires du moment.<\/p>\n<p>Selon Gardner, le bon go\u00fbt s\u2019acquiert par un effort conscient.<\/p>\n<p>Cela peut sembler exigeant. Mais c\u2019est avant tout une invitation.<\/p>\n<p>Quiconque commence \u00e0 consid\u00e9rer les objets non seulement en fonction de sa premi\u00e8re impression, mais aussi en fonction de leurs qualit\u00e9s formelles, s\u2019ouvre \u00e0 une autre exp\u00e9rience. On commence \u00e0 comprendre pourquoi certaines choses perdurent et d\u2019autres non. Pourquoi certains espaces procurent la s\u00e9r\u00e9nit\u00e9 et d\u2019autres sont source d\u2019agitation, sans qu\u2019on puisse vraiment l\u2019expliquer. Pourquoi certains bijoux, vingt ans plus tard, ont toujours le m\u00eame effet que le premier jour.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9991969 e-con-full e-flex e-con e-child\" data-id=\"9991969\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4db386 e-flex e-con-boxed e-con e-parent\" data-id=\"a4db386\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23030351 e-con-full e-flex e-con e-child\" data-id=\"23030351\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6e1847c9 e-con-full e-flex e-con e-child\" data-id=\"6e1847c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-491bc009 elementor-widget elementor-widget-heading\" data-id=\"491bc009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Commencez votre aventure RETINA\u00ae<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b39f94 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"32b39f94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">R\u00e9servez votre exp\u00e9rience de cr\u00e9ation personnalis\u00e9e dans notre atelier de B\u00e2le \u2013 ou depuis n'importe o\u00f9 dans le monde, par t\u00e9l\u00e9phone ou par visioconf\u00e9rence.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9984b0 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"1c9984b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/retinadesign.com\/fr\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prendre rendez-vous<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afdf49c e-flex e-con-boxed e-con e-parent\" data-id=\"afdf49c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e17c441 e-con-full e-flex e-con e-child\" data-id=\"e17c441\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9ceab0a e-con-full e-grid e-con e-child\" data-id=\"9ceab0a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c9b9be2 e-con-full e-flex e-con e-child\" data-id=\"c9b9be2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7b88b9 e-con-full e-flex e-con e-child\" data-id=\"f7b88b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd3d446 elementor-widget elementor-widget-heading\" data-id=\"dd3d446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bijoux RETINA\u00ae, v\u00e9racit\u00e9 et \u00e9l\u00e9gance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f5010 elementor-widget elementor-widget-text-editor\" data-id=\"68f5010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">La <strong>v\u00e9racit\u00e9<\/strong> d\u00e9coule de cette m\u00eame r\u00e9flexion. Les bijoux de grande valeur, au sens immat\u00e9riel du terme, sont porteurs de sens. Ils ne sont pas une d\u00e9coration pour la d\u00e9coration. Le RETINA\u00aeCode r\u00e9v\u00e8le l\u2019essence m\u00eame de l\u2019objet sans la d\u00e9naturer. Il n\u2019ajoute rien d\u2019\u00e9tranger \u00e0 l\u2019objet, il rend visible ce qui est d\u00e9j\u00e0 l\u00e0. C\u2019est la <em>way-it-should-be-ness<\/em> dans sa forme la plus pure.<\/p>\n<p><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">L\u2019<b>\u00e9l\u00e9gance<\/b>, enfin, r\u00e9side dans la forme elle-m\u00eame : des lignes ramifi\u00e9es et organiques, d\u00e9pourvues de tout geste superflu. Aucun ornement ajout\u00e9, aucune affirmation symbolique venant de l\u2019ext\u00e9rieur. Seulement le motif, en or. Et c\u2019est l\u00e0 que r\u00e9side un silence que l\u2019on ne trouve pas dans une empreinte digitale et que l\u2019on ne peut chercher dans une coordonn\u00e9e.<\/p>\n<p><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">La personnalisation \u00e0 elle seule ne cr\u00e9e pas la beaut\u00e9. Elle cr\u00e9e du sens. Mais lorsque la personnalisation \u00e9mane d\u2019un facteur interne qui ne peut \u00eatre ni copi\u00e9 ni r\u00e9p\u00e9t\u00e9, il en r\u00e9sulte autre chose : une forme d\u2019association qui active la d\u00e9finition la plus forte de la beaut\u00e9 selon Neumeier, tout en remplissant les conditions qui garantissent que cette beaut\u00e9 ne s\u2019estompe pas une fois la premi\u00e8re surprise pass\u00e9e.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20723c83 e-flex e-con-boxed e-con e-parent\" data-id=\"20723c83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ecb4814 e-con-full e-grid e-con e-child\" data-id=\"4ecb4814\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-674b57f elementor-widget elementor-widget-heading\" data-id=\"674b57f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/retinadesign.com\/fr\/concept\/\">D\u00e9couvrez notre concept :<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1209fadb elementor-widget elementor-widget-button\" data-id=\"1209fadb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/retinadesign.com\/fr\/concept\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Le concept<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69ab55fc elementor-widget elementor-widget-heading\" data-id=\"69ab55fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/retinadesign.com\/fr\/personnalisation-bijoux\/\">Et pourquoi la personnalisation \u00e0 elle seule ne suffit pas :<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c3a40e elementor-widget elementor-widget-button\" data-id=\"0c3a40e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/retinadesign.com\/fr\/personnalisation-bijoux\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Comprendre la personnalisation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qu&rsquo;est-ce que la beaut\u00e9 ? De la surprise, de l&rsquo;\u00e9l\u00e9gance et des raisons pour lesquelles le bon go\u00fbt n&rsquo;est pas un privil\u00e8ge D\u00e9couvrir le contexte Il y a des choses qu&rsquo;on ne peut pas ignorer. Non pas parce qu\u2019elles sont grandes. Non pas parce qu\u2019elles sont imposantes. Mais parce qu\u2019il y a en elles quelque [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[77],"tags":[],"class_list":["post-3291","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-levelsofvalue-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Vraie Beaut\u00e9 - RETINA<\/title>\n<meta name=\"description\" content=\"Vraie beaut\u00e9 chez RetinaDesign: sens, proportion, lumi\u00e8re. 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