{"id":3289,"date":"2024-08-17T06:38:36","date_gmt":"2024-08-17T04:38:36","guid":{"rendered":"https:\/\/retina.test.betterbrandagency.com\/true-beauty\/"},"modified":"2026-09-04T17:00:34","modified_gmt":"2026-09-04T15:00:34","slug":"true-beauty","status":"publish","type":"post","link":"https:\/\/retinadesign.com\/en\/true-beauty\/","title":{"rendered":"Aestethics &#038; Beauty"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3289\" class=\"elementor elementor-3289 elementor-2550\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-120f8d57 e-con-full e-flex e-con e-parent\" data-id=\"120f8d57\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-1823dc2d e-con-full animated-slow e-flex elementor-invisible e-con e-child\" data-id=\"1823dc2d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72789e2a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"72789e2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">What Is Beauty? On Surprise, Elegance, and Why Good Taste Is Not a Privilege<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9588917 elementor-widget elementor-widget-heading\" data-id=\"9588917\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Explore the background<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71d850ec arrow-down  elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"71d850ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" fill=\"none\"><path d=\"M13.617 22.8504L15 24.2629L7.5076 32L0 24.2629L1.38298 22.8504L6.51976 28.155L6.50456 0H8.44985L8.46505 28.1707L13.617 22.8504Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40e71e27 elementor-widget elementor-widget-image\" data-id=\"40e71e27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"247\" src=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/09\/slogan-retinadesign-1-1000x309.png\" class=\"attachment-large size-large wp-image-17055\" alt=\"\" srcset=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/09\/slogan-retinadesign-1-1000x309.png 1000w, https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/09\/slogan-retinadesign-1-300x93.png 300w, https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/09\/slogan-retinadesign-1-768x238.png 768w, https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/09\/slogan-retinadesign-1.png 1338w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2340c9ed e-flex e-con-boxed e-con e-parent\" data-id=\"2340c9ed\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1ac41b62 e-con-full e-flex e-con e-child\" data-id=\"1ac41b62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-32a6573f e-con-full e-grid e-con e-child\" data-id=\"32a6573f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-13d8298b e-con-full e-flex e-con e-child\" data-id=\"13d8298b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-62f1801a e-con-full e-flex e-con e-child\" data-id=\"62f1801a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75433122 elementor-widget elementor-widget-heading\" data-id=\"75433122\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">There are some things you just can't ignore.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76d5c534 elementor-widget elementor-widget-text-editor\" data-id=\"76d5c534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Not because they are large. Not because they are loud. But because there is something about them that captures the eye\u2014a perfect balance of proportions. A surface that reveals more than its mere material composition. A form that seems as though it could never have been any other way.<\/p>\n<p>What happens in that moment is what we call an experience of beauty. But what triggers it is harder to pin down than the word suggests.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c72bf00 e-flex e-con-boxed e-con e-parent\" data-id=\"c72bf00\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b6adce1 e-con-full e-flex e-con e-child\" data-id=\"b6adce1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2c89f9d8 e-con-full e-grid e-con e-child\" data-id=\"2c89f9d8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d10fe31 e-con-full e-flex e-con e-child\" data-id=\"d10fe31\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-145008a3 elementor-widget elementor-widget-heading\" data-id=\"145008a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Can true beauty be defined?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-367b22b7 elementor-widget elementor-widget-text-editor\" data-id=\"367b22b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>American designer and strategic thinker <a href=\"https:\/\/www.martyneumeier.com\/\">Marty Neumeier<\/a> has defined beauty with a precision that is rare: as a quality of wholeness or harmony that generates joy, meaning, or satisfaction.<\/p>\n<p>What immediately stands out is that beauty is not a quality of the object alone. It arises from the encounter between the object and the viewer. It is an event, not a substance.<\/p>\n<p>Neumeier identifies three components without which true beauty cannot arise:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2e5f825f e-con-full e-flex e-con e-child\" data-id=\"2e5f825f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-29b974c1 e-flex e-con-boxed e-con e-parent\" data-id=\"29b974c1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2ba6821e e-con-full e-flex e-con e-child\" data-id=\"2ba6821e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4a474bc8 e-con-full e-grid e-con e-child\" data-id=\"4a474bc8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2e4d9c98 e-con-full e-flex e-con e-child\" data-id=\"2e4d9c98\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bb186af e-con-full e-flex e-con e-child\" data-id=\"5bb186af\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f6f7043 elementor-widget elementor-widget-heading\" data-id=\"2f6f7043\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1) Surprise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-591ab817 elementor-widget elementor-widget-text-editor\" data-id=\"591ab817\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Anthropologist <a href=\"https:\/\/www.carolynbloomer.com\/\">Carolyn Bloomer<\/a> defines beauty as \u201coptimal completion\u201d: the state in which an object appears so perfect that one cannot imagine anything better.<\/p>\n<p>A piece of jewelry that achieves optimal completion needs no explanation. It asks no questions. It simply lies there\u2014or on the body\u2014and seems as though it has always been there.<\/p>\n<p>RETINA\u00ae jewelry strives to achieve exactly that.<\/p>\n<p>The Retina pattern itself is organic, meaning it emerged according to formal rules that no human invented. Its translation into metal through handcrafted work is committed to the principle of elegance: no superfluous gesture, no decorative element that is not part of the original. And the surprise lies in the mystery itself\u2014in the moment when someone understands what they are seeing.<\/p>\n<p>No louder than necessary. But deeper than expected.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-725bb36 e-flex e-con-boxed e-con e-parent\" data-id=\"725bb36\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6e044b6d e-con-full e-flex e-con e-child\" data-id=\"6e044b6d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4f988b05 e-con-full e-flex e-con e-child\" data-id=\"4f988b05\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd8a8d5 elementor-widget elementor-widget-heading\" data-id=\"2dd8a8d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Would you like to surprise someone very special?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-641cb87c elementor-widget elementor-widget-html\" data-id=\"641cb87c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<style>\r\n@keyframes arrow-nudge {\r\n  0%   { transform: translateX(0); }\r\n  8%   { transform: translateX(6px); }\r\n  16%  { transform: translateX(0); }\r\n  100% { transform: translateX(0); }\r\n}\r\n.phil-wrap {\r\n  text-align: center;\r\n}\r\n.phil-link {\r\n  display: flex;\r\n  align-items: flex-start;\r\n  gap: 0.6rem;\r\n  text-decoration: none;\r\n  color: #fff !important;\r\n  font-style: italic;\r\n  line-height: 1.5;\r\n  margin-bottom: 0.5rem;\r\n  transition: color 0.2s;\r\n  font-size: 14px;\r\n}\r\n.phil-arrow {\r\n  display: inline-block;\r\n  font-style: normal;\r\n  color: #fff !important;\r\n  animation: arrow-nudge 4s ease-in-out infinite;\r\n  margin-top: 2px;\r\n  flex-shrink: 0;\r\n  transition: transform 0.25s cubic-bezier(0.25, 0.46, 0.45, 0.94),\r\n              color 0.2s;\r\n}\r\n.phil-link:hover { color: #000 !important; }\r\n.phil-link:hover .phil-arrow {\r\n  animation: none;\r\n  transform: translateX(7px);\r\n  color: #000 !important;\r\n}\r\n@media (min-width: 768px) {\r\n  .phil-link { font-size: 25px; }\r\n}\r\n<\/style>\r\n\r\n<div class=\"phil-wrap\">\r\n  <a class=\"phil-link\" href=\"https:\/\/retinadesign.com\/en\/meaningful-gifts\/\">\r\n    <span class=\"phil-arrow\">\u2192<\/span>\r\n    See our gift inspirations\r\n<\/a>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ff99f2 e-flex e-con-boxed e-con e-parent\" data-id=\"8ff99f2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-48d55a7 e-con-full e-flex e-con e-child\" data-id=\"48d55a7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5d80289 e-con-full e-grid e-con e-child\" data-id=\"5d80289\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ace0bcc e-con-full e-flex e-con e-child\" data-id=\"ace0bcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fe1799 elementor-widget elementor-widget-heading\" data-id=\"9fe1799\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2) Rightness<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4df1abc elementor-widget elementor-widget-text-editor\" data-id=\"4df1abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Rightness<\/strong> is not perfection in the geometric sense, but rather coherence\u2014the alignment of an object with its purpose. Furniture designer Charles Eames called it \u201cway-it-should-be-ness\u201d\u2014the feeling that a thing could not be any different from what it is. Not perfect in the mathematical sense, but in harmony with its purpose and its surroundings.<\/p>\n<p>A carafe that drips when pouring has failed to achieve correctness\u2014regardless of its shape. A ring that feels good and carries true meaning has achieved correctness.<\/p>\n<p>Correctness is the reason why some things still work years later, while others, which looked beautiful when purchased, wear out after a short time.<\/p>\n<h2><\/h2>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6db7d18 e-con-full e-flex e-con e-child\" data-id=\"6db7d18\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-649f310 e-flex e-con-boxed e-con e-parent\" data-id=\"649f310\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-564cbfb e-con-full e-flex e-con e-child\" data-id=\"564cbfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3e09159 e-con-full e-grid e-con e-child\" data-id=\"3e09159\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-8f14cdb e-con-full e-flex e-con e-child\" data-id=\"8f14cdb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-926e7d8 e-con-full e-flex e-con e-child\" data-id=\"926e7d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34a16de elementor-widget elementor-widget-heading\" data-id=\"34a16de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3) Elegance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4a0f78 elementor-widget elementor-widget-text-editor\" data-id=\"e4a0f78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The most commonly misunderstood of the three principles.<\/p>\n<p>Elegance does not mean luxury. It does not mean excess. It does not mean the most expensive version of something.<\/p>\n<p>Elegance means the opposite: the rejection of the superfluous. The minimum number of elements needed for the whole to serve its purpose. Nothing is missing. Nothing is too much.<\/p>\n<p>By this definition, an elegant dress is not the most elaborate, but the simplest one that fully serves its purpose. An elegant sentence contains not a single word too many. An elegant piece of jewelry has nothing that could be removed without losing something essential.<\/p>\n<p>When accuracy and elegance are lacking, the result is what <a href=\"http:\/\/martyneumeier.com\">Neumeier<\/a> calls kitsch: surprise without substance. Objects that are briefly appealing and then end up in the basement because their original appeal has faded. Kitsch can certainly have charm\u2014but it doesn\u2019t last long.<\/p>\n<p><strong>Beauty<\/strong> is therefore neither a matter of chance nor a privilege of talent. It is the <strong>convergence of three conditions<\/strong> that are mutually dependent. If one is missing, the result falls short of what could have been.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a951c05 e-flex e-con-boxed e-con e-parent\" data-id=\"a951c05\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a43086 e-con-full e-flex e-con e-child\" data-id=\"7a43086\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d14dde0 e-con-full e-grid e-con e-child\" data-id=\"d14dde0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0609e16 e-con-full e-flex e-con e-child\" data-id=\"0609e16\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3626ea0 elementor-widget elementor-widget-heading\" data-id=\"3626ea0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Secret to Good Taste<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04d409a elementor-widget elementor-widget-text-editor\" data-id=\"04d409a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Many people believe that good taste is innate\u2014a talent you either have or don\u2019t have.<\/p>\n<p>That\u2019s not true\u2014and it\u2019s an important distinction.<\/p>\n<p>Good taste is, in a sense, based on education. Not in the sense of institutions or degrees, but in the original sense: something that arises through attention and engagement.<\/p>\n<p>The psychologist <a href=\"https:\/\/de.wikipedia.org\/wiki\/Howard_Gardner\">Howard Gardner<\/a> describes it this way: All young people develop aesthetic preferences. But only those who are exposed to a wide range of artworks, who observe how they are created, who understand something about the people behind them\u2014and who engage in thoughtful discussions about craftsmanship and taste\u2014are likely to develop an aesthetic sensibility that goes beyond the popular trends of the moment.<\/p>\n<p>Good taste, according to Gardner, is learned through conscious effort.<\/p>\n<p>That sounds demanding. But above all, it\u2019s an invitation.<\/p>\n<p>Anyone who begins to view objects not just based on first impressions, but according to their formal qualities, opens themselves up to a different kind of experience. You begin to see why some things endure and others do not. Why some spaces bring a sense of calm while others make you feel restless, without being able to say why. Why some pieces of jewelry still have the same impact after twenty years as they did on the very first day.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9991969 e-con-full e-flex e-con e-child\" data-id=\"9991969\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a4db386 e-flex e-con-boxed e-con e-parent\" data-id=\"a4db386\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-23030351 e-con-full e-flex e-con e-child\" data-id=\"23030351\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6e1847c9 e-con-full e-flex e-con e-child\" data-id=\"6e1847c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-491bc009 elementor-widget elementor-widget-heading\" data-id=\"491bc009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Start Your RETINA\u00ae Journey<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b39f94 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"32b39f94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Book your personalized design experience at our studio in Basel\u2014or from anywhere in the world by phone or video.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c9984b0 elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"1c9984b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/retinadesign.com\/en\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a Personal Consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-afdf49c e-flex e-con-boxed e-con e-parent\" data-id=\"afdf49c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-e17c441 e-con-full e-flex e-con e-child\" data-id=\"e17c441\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9ceab0a e-con-full e-grid e-con e-child\" data-id=\"9ceab0a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-c9b9be2 e-con-full e-flex e-con e-child\" data-id=\"c9b9be2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7b88b9 e-con-full e-flex e-con e-child\" data-id=\"f7b88b9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd3d446 elementor-widget elementor-widget-heading\" data-id=\"dd3d446\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">RETINA\u00ae Jewelry, Rightness and Elegance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68f5010 elementor-widget elementor-widget-text-editor\" data-id=\"68f5010\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">The <strong>rightness<\/strong> stems from the same idea. Valuable jewelry, in an intangible sense, carries meaning within itself. It is not decoration for its own sake. The RETINA\u00aeCode brings the innermost essence to the surface without distorting it. It adds nothing foreign to the object; it simply reveals what is already there. This is <em>way-it-should-be-ness<\/em> in its purest form.<\/p>\n<p><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\">Ultimately, <b>elegance<\/b> lies in the form itself: branching, organic lines that contain no superfluous gestures. No added ornamentation, no symbolic assertion coming from the outside. Only the pattern, in gold. And within it lies a stillness that cannot be found in a fingerprint nor sought in a coordinate.<\/p>\n<p><\/p>\n<p class=\"font-claude-response-body break-words whitespace-normal leading-[1.7]\"><a href=\"https:\/\/retinadesign.com\/en\/personalization-jewelry\/\">Personalization<\/a> alone does not create beauty. It creates meaning. But when personalization stems from an internal factor that can neither be copied nor repeated, something else emerges: a form of association that activates Neumeier\u2019s strongest defining characteristic of beauty, while simultaneously fulfilling the conditions that ensure this beauty does not fade once the initial surprise has passed.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20723c83 e-flex e-con-boxed e-con e-parent\" data-id=\"20723c83\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4ecb4814 e-con-full e-grid e-con e-child\" data-id=\"4ecb4814\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-674b57f elementor-widget elementor-widget-heading\" data-id=\"674b57f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/retinadesign.com\/en\/concept\/\">Discover our concept:<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1209fadb elementor-widget elementor-widget-button\" data-id=\"1209fadb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/retinadesign.com\/en\/concept\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">About the Concept<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69ab55fc elementor-widget elementor-widget-heading\" data-id=\"69ab55fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/retinadesign.com\/en\/personalization-jewelry\/\">And why personalization alone isn't enough:<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c3a40e elementor-widget elementor-widget-button\" data-id=\"0c3a40e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/retinadesign.com\/en\/personalization-jewelry\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Understanding Personalization<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What Is Beauty? On Surprise, Elegance, and Why Good Taste Is Not a Privilege Explore the background There are some things you just can&#8217;t ignore. Not because they are large. Not because they are loud. But because there is something about them that captures the eye\u2014a perfect balance of proportions. A surface that reveals more [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2754,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[76],"tags":[],"class_list":["post-3289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-levelsofvalue-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.4 (Yoast SEO v28.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Aestethics &amp; Beauty - RETINA<\/title>\n<meta name=\"description\" content=\"What true beauty means at RetinaDesign, proportion, light, touch. 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