{"id":33488,"date":"2026-08-02T21:05:09","date_gmt":"2026-08-02T19:05:09","guid":{"rendered":"https:\/\/retinadesign.com\/platinum\/"},"modified":"2026-09-10T11:38:58","modified_gmt":"2026-09-10T09:38:58","slug":"platinum","status":"publish","type":"page","link":"https:\/\/retinadesign.com\/en\/platinum\/","title":{"rendered":"Platinum"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"33488\" class=\"elementor elementor-33488 elementor-33040\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb20a15 e-con-full e-flex e-con e-parent\" data-id=\"eb20a15\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2cb040b elementor-widget elementor-widget-html\" data-id=\"2cb040b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<script type=\"application\/ld+json\">{\r\n  \"@context\": \"https:\/\/schema.org\",\r\n  \"@graph\": [\r\n    {\r\n      \"@type\": \"WebPage\",\r\n      \"@id\": \"https:\/\/retinadesign.com\/en\/platinum\/#webpage\",\r\n      \"url\": \"https:\/\/retinadesign.com\/en\/platinum\/\",\r\n      \"name\": \"Platinum jewelry: the rarest precious metal | RETINA\u00ae\",\r\n      \"description\": \"Platinum jewelry: why Platinum 950 is the quietest and rarest precious metal. 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By comparison, 750 gold (18 karat) contains 750 parts pure gold. In jewelry, platinum is therefore worked at a higher purity than gold \u2013 one reason for its calm, dense presence.\" }\r\n        },\r\n        {\r\n          \"@type\": \"Question\",\r\n          \"name\": \"Why is platinum rarer than gold?\",\r\n          \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"In the earth\u2019s crust, platinum is around 35 times rarer than gold. Annual output is a fraction of gold production, and extraction is laborious: several tons of rock must be moved for a single ounce of platinum.\" }\r\n        },\r\n        {\r\n          \"@type\": \"Question\",\r\n          \"name\": \"Is platinum more expensive than gold?\",\r\n          \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"For a long time, a platinum piece was generally more expensive than the same piece in gold \u2013 less because of the raw material price, which fluctuates daily, than because of the material in the piece: platinum is considerably denser than gold, so the same volume weighs more, and it is worked at a higher purity. At the moment, we offer it at a lower price than the same piece in gold. You will find current guide prices on our prices page.\" }\r\n        },\r\n        {\r\n          \"@type\": \"Question\",\r\n          \"name\": \"Is platinum suitable for people with allergies?\",\r\n          \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Yes. Platinum 950 is virtually nickel-free and is considered especially skin-friendly and hypoallergenic. It is therefore very well suited to people with sensitive skin and to jewelry worn every day \u2013 such as wedding rings.\" }\r\n        },\r\n        {\r\n          \"@type\": \"Question\",\r\n          \"name\": \"What is the platinum patina?\",\r\n          \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Over time, platinum develops a fine, silky matte surface made up of countless microscopic traces of wear \u2013 the patina. Hardly any material is lost in the process; it is merely displaced. Many find the patina beautiful because it tells of a life lived. If you prefer the original shine, you can have the piece refinished by us at any time.\" }\r\n        },\r\n        {\r\n          \"@type\": \"Question\",\r\n          \"name\": \"How do I care for platinum jewelry?\",\r\n          \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Platinum is uncomplicated: lukewarm water, a little mild dish soap, a soft brush. At RETINA\u00ae, cleaning and refinishing your piece is free for life \u2013 you can bring it to our atelier in Basel at any time.\" }\r\n        },\r\n        {\r\n          \"@type\": \"Question\",\r\n          \"name\": \"Can platinum be combined with gold?\",\r\n          \"acceptedAnswer\": { \"@type\": \"Answer\", \"text\": \"Yes, and beautifully so. The combination of naturally white platinum and warm yellow or red gold makes the RetinaSignature especially visible and allows partner rings that belong together and yet are different. 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text-decoration:underline; text-underline-offset:3px; }\r\n  @media (max-width:980px){\r\n    .rd-these{ grid-template-columns:1fr; }\r\n    .rd-these-code{ order:-1; } .rd-these-code img{ max-width:230px; }\r\n    .rd-split, .rd-split.rev{ grid-template-columns:1fr; }\r\n    .rd-split-media, .rd-split.rev .rd-split-media{ justify-content:center; }\r\n    .rd-split.rev .rd-split-media{ order:0; }\r\n    .rd-leitsatz{ grid-template-columns:1fr; width:auto; margin:0 clamp(18px,2.6vw,42px); }\r\n    .rd-leitsatz .rd-ls-code{ order:-1; }\r\n    .rd-prop-grid{ grid-template-columns:repeat(2,1fr); }\r\n    .rd-includes-grid{ grid-template-columns:1fr; }\r\n    .rd-related-grid{ grid-template-columns:repeat(2,1fr); }\r\n    .rd-section.rd-center.rd-horizontal-tile{ width:auto; margin-left:clamp(18px,2.6vw,42px); margin-right:clamp(18px,2.6vw,42px); grid-template-columns:1fr; text-align:center; }\r\n    .rd-section.rd-center.rd-horizontal-tile h2, .rd-section.rd-center.rd-horizontal-tile p{ grid-column:1; grid-row:auto; }\r\n    .rd-image-cta{ align-items:flex-end; justify-content:flex-start; min-height:560px;\r\n      background:linear-gradient(rgba(19,12,9,.20) 0%, rgba(19,12,9,.45) 52%, rgba(19,12,9,.88) 100%), var(--rd-img-mob, var(--rd-img)) center center \/ cover no-repeat; }\r\n    .rd-hero-card{ background-color:#17100d;\r\n      background-image:linear-gradient(rgba(19,12,9,.42), rgba(19,12,9,.9)), var(--rd-hero-img);\r\n      background-position:center center, center center; background-size:100% 100%, cover; }\r\n  }\r\n  @media (max-width:600px){\r\n    .rd-these, .rd-leitsatz, .rd-perspective{ width:80%; margin-left:auto; margin-right:auto; }\r\n    .rd-section.rd-center.rd-horizontal-tile{ width:80%; margin-left:auto; margin-right:auto; }\r\n    .rd-split, .rd-split.rev{ width:80%; margin-left:auto; margin-right:auto; padding-left:0; padding-right:0; }\r\n    .rd-prop-grid{ grid-template-columns:1fr; }\r\n    .rd-image-cta{ margin-left:10vw; margin-right:10vw; }\r\n    .rd-faq-wrap{ padding-left:10vw; padding-right:10vw; }\r\n    .rd-related-grid{ grid-template-columns:repeat(2,1fr); }\r\n  }\r\n  @media (prefers-reduced-motion:reduce){ .rd-symbol-master *{ transition:none !important; } }\r\n<\/style>\r\n<div class=\"rd-wrap\">\r\n\r\n<header class=\"rd-hero-card\" style=\"--rd-hero-img:url('https:\/\/retinadesign.com\/wp-content\/uploads\/2026\/08\/Platin-Nuggets.jpg');\">\r\n  <nav class=\"rd-breadcrumbs\"><a href=\"\/en\/\">Home<\/a> \u203a Platinum<\/nav>\r\n  <div class=\"rd-hero-copy\">\r\n    <span class=\"rd-eyebrow\">Material<\/span>\r\n    <h1>Platinum<\/h1>\r\n    <p class=\"rd-hero-line\">The noblest metal for the pieces that matter most.<\/p>\r\n    <p>Platinum is nearly indestructible, 35 times rarer than gold, naturally white and exceptionally enduring \u2013 in the RETINA\u00ae goldsmith atelier in Basel, we craft it by hand into one-of-a-kind pieces that can outlast generations.<\/p>\r\n    <div class=\"rd-hero-cta\">\r\n      <a class=\"rd-btn light\" href=\"https:\/\/retinadesign.com\/en\/contact\/#termine\">Book a consultation<\/a>\r\n      <a class=\"rd-btn ghost\" href=\"https:\/\/retinadesign.com\/en\/rings\/\">Discover rings<\/a>\r\n    <\/div>\r\n  <\/div>\r\n<\/header>\r\n\r\n<section class=\"rd-band b-light\">\r\n  <div class=\"rd-these\">\r\n    <p>Gold speaks of warmth. Platinum speaks of <span class=\"rd-em\">permanence<\/span>. If you are looking for a sign that will carry, unchanged for decades, what it carried on the first day, you will find in platinum the quietest of all precious metals.<\/p>\r\n    <div class=\"rd-these-code\">\r\n      <img decoding=\"async\" src=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/10\/brandcode-retinadesign-there-is-only-one-dark.png\" alt=\"RETINA\u00ae brand code: There Is Only One\" loading=\"lazy\">\r\n    <\/div>\r\n  <\/div>\r\n  <div class=\"rd-section rd-center\">\r\n    <h2>A metal that needs no explanation<\/h2>\r\n    <p class=\"rd-lede\">Platinum has always been the metal of permanence.<\/p>\r\n    <p>While fashionable materials come and go, platinum has stayed \u2013 the metal of long spans of time.<\/p>\r\n    <p>The Spanish conquistadors took it for unripe silver \u2013 \u00ab<a class=\"rd-inline-link\" href=\"https:\/\/en.wikipedia.org\/wiki\/Platinum\">platina<\/a>\u00bb, little silver, they called it, almost dismissively. Only much later did Europe recognize what goldsmiths know today: platinum is the noblest metal a goldsmith can work. It does not corrode, it does not tarnish, and over decades it loses almost no material. Whatever is made from platinum is made to last.<\/p>\r\n    <p>That is precisely why many of the world\u2019s most important pieces of jewelry hold their stones in platinum settings \u2013 and precisely why platinum is the preferred metal at RETINA\u00ae for pieces worn every day for a lifetime.<\/p>\r\n  <\/div>\r\n<\/section>\r\n\r\n<section class=\"rd-band b-beige\">\r\n  <div class=\"rd-section rd-center\">\r\n    <h2>What makes platinum so special<\/h2>\r\n    <p class=\"rd-lede\">Four qualities that no other jewelry metal unites in quite this way.<\/p><br>\r\n  <\/div>\r\n  <div class=\"rd-prop-grid\">\r\n    <article class=\"rd-prop-card\">\r\n      <span class=\"rd-num\">Rarity<\/span>\r\n      <h3>35\u00d7 rarer than gold<\/h3>\r\n      <p>In the earth\u2019s crust, platinum is around <a class=\"rd-inline-link\" href=\"https:\/\/periodic-table.rsc.org\/element\/78\/platinum\">35 times rarer<\/a> than gold. A single ounce requires processing <a class=\"rd-inline-link\" href=\"https:\/\/ipa-news.com\/assets\/pdfs\/primary-production-fact-sheet-lr.pdf\">10 to 40 metric tons of ore<\/a> \u2013 and annual output is only a fraction of gold production.<\/p>\r\n    <\/article>\r\n    <article class=\"rd-prop-card\">\r\n      <span class=\"rd-num\">Density<\/span>\r\n      <h3>A weight you can feel<\/h3>\r\n      <p>Platinum is considerably denser than gold. A platinum ring rests more substantially in the hand and on the finger \u2013 a weight many find reassuring: you can feel that you are wearing something.<\/p>\r\n    <\/article>\r\n    <article class=\"rd-prop-card\">\r\n      <span class=\"rd-num\">Purity<\/span>\r\n      <h3>950 parts in 1000<\/h3>\r\n      <p>RETINA\u00ae works with Platinum 950: 95 percent pure platinum. By comparison, 750 gold (18 karat) contains 75 percent gold. In jewelry, platinum is worn at a higher purity than any other precious metal.<\/p>\r\n    <\/article>\r\n    <article class=\"rd-prop-card rd-peak\">\r\n      <span class=\"rd-num\">Gentle on skin<\/span>\r\n      <h3>Hypoallergenic<\/h3>\r\n      <p>The platinum used at RETINA\u00ae is nickel-free and considered especially skin-friendly \u2013 ideal for sensitive skin and for rings that are never taken off.<\/p>\r\n    <\/article>\r\n  <\/div>\r\n<\/section>\r\n\r\n<section class=\"rd-band b-light\">\r\n  <div class=\"rd-split\">\r\n    <div class=\"rd-split-media rd-portrait\">\r\n      <img decoding=\"async\" src=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/05\/MakingOf-Mw-drilling-Pt.jpg\" alt=\"Handwork on a platinum ring in the RETINA\u00ae atelier in Basel\" loading=\"lazy\">\r\n    <\/div>\r\n    <div class=\"rd-split-copy\">\r\n      <h2>Why we love working with platinum at RETINA\u00ae<\/h2>\r\n      <p class=\"rd-lede\">The RetinaSignature consists of the finest organic lines. It needs a metal that can hold on to delicate things.<\/p>\r\n      <p>Platinum is tough and holds its shape. Where softer metals wear fine structures away over the years, platinum holds them far more firmly \u2013 so the lines of your <a class=\"rd-inline-link\" href=\"https:\/\/retinadesign.com\/en\/retinasignature\/\">RetinaSignature<\/a> remain as well protected as they possibly can be.<\/p>\r\n      <p>Then there is the color: platinum is naturally white. Unlike white gold, it never needs rhodium plating to keep its bright tone, and unlike rhodium-plated white gold, which usually loses its coating over time, it cannot change color. What you see on the first day, you will still see twenty years later. For a piece of jewelry that carries a promise, that is an important part of lasting value.<\/p>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<section class=\"rd-band b-beige\">\r\n  <div class=\"rd-section rd-center\">\r\n    <h2>Platinum 950 \u2013 our alloy<\/h2>\r\n    <p>Pure platinum would be too soft for everyday wear. The jewelry alloy Platinum 950 combines 950 thousandths of pure platinum with a small proportion of related metals that give the material its hardness. The result is a metal that can be worked with precision and endures decades of daily life.<\/p>\r\n    <p>Its pairing with <a class=\"rd-inline-link\" href=\"https:\/\/retinadesign.com\/en\/diamonds\/\">diamonds<\/a> is especially refined: naturally white platinum is color-neutral and therefore complements gemstones of any color beautifully, whereas with <a class=\"rd-inline-link\" href=\"https:\/\/retinadesign.com\/en\/gold\/\">gold<\/a>, which carries a warm tone, the color of the stone often calls for closer attention.<\/p>\r\n  <\/div>\r\n  <div class=\"rd-section rd-center rd-horizontal-tile\">\r\n    <h2>Platinum or white gold?<\/h2>\r\n    <p>A frequent question in our consultations. White gold is a gold alloy that loses its yellow color when alloyed with palladium, but only becomes white through a surface layer of rhodium plating \u2013 a layer that wears off and must be renewed. Platinum is white by nature, through and through. Over time it develops a silky patina, yet in color and substance it remains what it is.<\/p>\r\n    <p>White gold is lighter, somewhat less dense and, as of fall 2026, actually more expensive \u2013 unlike just a few years ago. Platinum is purer and easier to care for over long periods. For pieces worn every day for a lifetime, such as <a class=\"rd-inline-link\" href=\"https:\/\/retinadesign.com\/en\/rings\/wedding-rings\/\">wedding rings<\/a>, we often recommend platinum in our consultations. We craft both by hand in Basel.<\/p>\r\n  <\/div>\r\n<\/section>\r\n\r\n<section class=\"rd-band b-dark\">\r\n  <aside class=\"rd-leitsatz\">\r\n    <div>\r\n      <span class=\"rd-ls-tag\">RETINA\u00ae guiding principle<\/span>\r\n      <p>A material does not make a piece of jewelry meaningful. But the right material ensures that its meaning <span class=\"rd-em\">outlasts generations<\/span>.<\/p>\r\n    <\/div>\r\n    <div class=\"rd-ls-code\">\r\n      <img decoding=\"async\" src=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2026\/07\/brand-code-ThereIsOnlyOne-WHITE-brown-scaled.png\" alt=\"RETINA\u00ae brand code: There Is Only One\" loading=\"lazy\">\r\n    <\/div>\r\n  <\/aside>\r\n<\/section>\r\n\r\n<section class=\"rd-band b-light\">\r\n  <div class=\"rd-split rev\">\r\n    <div class=\"rd-split-media rd-land\">\r\n      <img decoding=\"async\" src=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/10\/erinnerungsdiamant-wird-vorbereitet-platin-ring-goldschmiede-retinadesign.webp\" alt=\"A memorial diamond being prepared for a platinum ring\" loading=\"lazy\">\r\n    <\/div>\r\n    <div class=\"rd-split-copy\">\r\n      <h2>Value that endures<\/h2>\r\n      <p>Like gold, platinum is traded at the daily price. Because it is denser and worked at a higher purity, a platinum piece used to be somewhat more expensive than the same piece in gold \u2013 it simply contains more precious metal by weight. At the moment, however, the steep rise in the price of gold has made platinum more affordable. Platinum is also more demanding to work: it is a tenacious, sluggish metal that requires different tools and polishing media, which wear out faster. That is why work on platinum still costs more than work on gold.<\/p>\r\n      <p>What this means for your piece in concrete terms is shown by the guide prices on our <a class=\"rd-inline-link\" href=\"https:\/\/retinadesign.com\/en\/prices\/\">prices page<\/a>. And why the value of a one-of-a-kind RETINA\u00ae piece never ends at the price of metal anyway, you can read in our essay on <a class=\"rd-inline-link\" href=\"https:\/\/retinadesign.com\/en\/luxury\/\">meaningful luxury<\/a>.<\/p>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<section class=\"rd-band b-beige\">\r\n  <div class=\"rd-section rd-center\">\r\n    <h2>Care: simpler than you think<\/h2>\r\n    <p class=\"rd-lede\">Platinum forgives a great deal in everyday life. And whatever everyday life leaves behind, we take care of for you.<\/p>\r\n    <p>Over the years, platinum develops a fine, silky matte surface \u2013 its patina. Hardly any material is lost in the process; it is merely displaced. Many people love this trace of a life lived. If you prefer the original shine, simply bring your piece to us.<\/p>\r\n    <p>Platinum, too, will show signs of wear and scratches \u2013 especially a piece worn on the hand, such as a ring. It is therefore worth paying attention to a few things to keep the outward-facing RetinaSignature beautiful for a long time. We recommend not wearing a second ring on the same finger, as the two rub against each other and visible signs of wear become unavoidable over time. In Switzerland, wedding rings are usually worn on the left hand anyway \u2013 an advantage for right-handed people, since rings on the non-dominant hand are exposed to less everyday wear. The same applies to the neighboring finger: a ring worn there could leave regular micro-scratches on the RetinaSignature.<\/p><br>\r\n  <\/div>\r\n  <div class=\"rd-includes-grid\">\r\n    <div class=\"rd-include-item\">\r\n      <svg viewBox=\"0 0 44 44\"><path d=\"M10 23 L18 31 L34 13\"\/><\/svg>\r\n      <p>Free lifetime <a href=\"https:\/\/retinadesign.com\/service\/\">cleaning and refinishing<\/a> in our atelier<\/p>\r\n    <\/div>\r\n    <div class=\"rd-include-item\">\r\n      <svg viewBox=\"0 0 44 44\"><path d=\"M10 23 L18 31 L34 13\"\/><\/svg>\r\n      <p>At home, lukewarm water, mild dish soap and a soft brush are all you need<\/p>\r\n    <\/div>\r\n    <div class=\"rd-include-item\">\r\n      <svg viewBox=\"0 0 44 44\"><path d=\"M10 23 L18 31 L34 13\"\/><\/svg>\r\n      <p>Free ring resizing for rings without set stones<\/p>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<section class=\"rd-band b-light\">\r\n  <div class=\"rd-related\">\r\n    <h2>Related RETINA\u00ae pages<\/h2>\r\n    <p>From material to personal sign:<\/p>\r\n    <div class=\"rd-related-grid\">\r\n      <a class=\"rd-related-card\" href=\"https:\/\/retinadesign.com\/en\/gold\/\">\r\n        <div class=\"rd-related-thumb\"><img decoding=\"async\" src=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2024\/09\/AdobeStock_136335098_GOLD-scaled.jpg\" alt=\"Gold as a material for RETINA\u00ae jewelry\" loading=\"lazy\"><\/div>\r\n        <div class=\"rd-related-body\"><h3>Gold<\/h3><p>The warm counterpart: yellow, red and white gold from our Basel atelier.<\/p><\/div>\r\n      <\/a>\r\n      <a class=\"rd-related-card\" href=\"https:\/\/retinadesign.com\/en\/rings\/\">\r\n        <div class=\"rd-related-thumb\"><img decoding=\"async\" src=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2024\/09\/brilliaderPlatin-Ring-Mr3-black.jpg\" alt=\"RETINA\u00ae rings in platinum\" loading=\"lazy\"><\/div>\r\n        <div class=\"rd-related-body\"><h3>Rings<\/h3><p>Wedding rings, engagement rings and partner rings \u2013 many of them in Platinum 950.<\/p><\/div>\r\n      <\/a>\r\n      <a class=\"rd-related-card\" href=\"https:\/\/retinadesign.com\/en\/prices\/\">\r\n        <div class=\"rd-related-thumb\"><img decoding=\"async\" src=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2026\/08\/preise-hero.jpg\" alt=\"Transparent prices for RETINA\u00ae jewelry\" loading=\"lazy\"><\/div>\r\n        <div class=\"rd-related-body\"><h3>Prices<\/h3><p>Current guide prices for platinum and gold jewelry, updated weekly.<\/p><\/div>\r\n      <\/a>\r\n      <a class=\"rd-related-card\" href=\"https:\/\/retinadesign.com\/en\/luxury\/\">\r\n        <div class=\"rd-related-thumb\"><img decoding=\"async\" src=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2024\/10\/IMG_0006-Kopie-e1729416210531.jpg\" alt=\"Luxury rethought: meaning instead of status\" loading=\"lazy\"><\/div>\r\n        <div class=\"rd-related-body\"><h3>Luxury<\/h3><p>Why true value does not depend on the price of metal \u2013 a RETINA\u00ae essay.<\/p><\/div>\r\n      <\/a>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<section class=\"rd-band b-beige\">\r\n  <aside class=\"rd-perspective\">\r\n    <img decoding=\"async\" class=\"rd-logo\" src=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2026\/06\/Retinalogo-museal.jpg\" alt=\"RETINA\u00ae\" loading=\"lazy\">\r\n    <h2>The RETINA\u00ae Perspective<\/h2>\r\n    <p>We choose materials not for prestige, but for the task they must fulfill. Platinum carries fine structures for decades, stays naturally white and ages with dignity. For a piece of jewelry that carries <a class=\"rd-inline-link\" href=\"https:\/\/retinadesign.com\/en\/retinasignature\/\">the signature of a person<\/a>, that is exactly the right task.<\/p>\r\n    <a class=\"rd-btn\" href=\"https:\/\/retinadesign.com\/en\/concept\/\">Discover the concept<\/a>\r\n  <\/aside>\r\n<\/section>\r\n\r\n<section class=\"rd-band b-light\">\r\n  <div class=\"rd-image-cta\" style=\"--rd-img:url('https:\/\/retinadesign.com\/wp-content\/uploads\/2026\/08\/south-african-platinum-retina-ring-pair.jpg'); --rd-img-mob:url('https:\/\/retinadesign.com\/wp-content\/uploads\/2026\/06\/herzretina-organisch-editiert.jpg');\">\r\n    <div>\r\n      <h2>Your one-of-a-kind piece in platinum<\/h2>\r\n      <p>Whether a wedding ring, a pendant or a piece that does not yet exist: in a free consultation \u2013 online or in our atelier at Rheinsprung 10 in Basel \u2013 we will find out together whether platinum is your metal.<\/p>\r\n      <a class=\"rd-btn light\" href=\"https:\/\/retinadesign.com\/en\/contact\/#termine\">Book a consultation<\/a>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<section class=\"rd-band b-beige\">\r\n  <div class=\"rd-faq-wrap\">\r\n    <h2>Frequently asked questions about platinum<\/h2>\r\n    <div class=\"rd-faq\">\r\n      <details><summary>What is Platinum 950?<\/summary><p>Platinum 950 is the platinum alloy customary in fine jewelry: 950 of 1000 parts are pure platinum. By comparison, 750 gold (18 karat) contains 750 parts pure gold. In jewelry, platinum is therefore worked at a higher purity than gold \u2013 one reason for its calm, dense presence.<\/p><\/details>\r\n      <details><summary>Why is platinum rarer than gold?<\/summary><p>In the earth\u2019s crust, platinum is around 35 times rarer than gold. Annual output is a fraction of gold production, and extraction is laborious: several tons of rock must be moved for a single ounce of platinum.<\/p><\/details>\r\n      <details><summary>Is platinum more expensive than gold?<\/summary><p>For a long time, a platinum piece was generally more expensive than the same piece in gold \u2013 less because of the raw material price, which fluctuates daily, than because of the material in the piece: platinum is considerably denser than gold, so the same volume weighs more, and it is worked at a higher purity. At the moment, we offer it at a lower price than the same piece in gold. You will find current guide prices on our <a href=\"https:\/\/retinadesign.com\/en\/prices\/\">prices page<\/a>.<\/p><\/details>\r\n      <details><summary>Is platinum suitable for people with allergies?<\/summary><p>Yes. Platinum 950 is virtually nickel-free and is considered especially skin-friendly and hypoallergenic. It is therefore very well suited to people with sensitive skin and to jewelry worn every day \u2013 such as wedding rings.<\/p><\/details>\r\n      <details><summary>What is the platinum patina?<\/summary><p>Over time, platinum develops a fine, silky matte surface made up of countless microscopic traces of wear \u2013 the patina. Hardly any material is lost in the process; it is merely displaced. Many find the patina beautiful because it tells of a life lived. If you prefer the original shine, you can have the piece refinished by us at any time.<\/p><\/details>\r\n      <details><summary>How do I care for platinum jewelry?<\/summary><p>Platinum is uncomplicated: lukewarm water, a little mild dish soap, a soft brush. At RETINA\u00ae, cleaning and refinishing your piece is free for life \u2013 you can bring it to our atelier in Basel at any time.<\/p><\/details>\r\n      <details><summary>Can platinum be combined with gold?<\/summary><p>Yes, and beautifully so. The combination of naturally white platinum and warm yellow or red gold makes the RetinaSignature especially visible and allows partner rings that belong together and yet are different. Both metals age with dignity \u2013 just differently.<\/p><\/details>\r\n      <details><summary>Why is platinum especially well suited to the RetinaSignature?<\/summary><p>The RetinaSignature consists of the finest organic lines. Platinum is tough and holds its shape: it retains these fine structures for decades without wearing them away. Add to this its naturally white color, which never needs re-plating \u2013 so the signature stays exactly as it was crafted.<\/p><\/details>\r\n    <\/div>\r\n  <\/div>\r\n<\/section>\r\n\r\n<\/div>\r\n<\/div>\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home \u203a Platinum Material Platinum The noblest metal for the pieces that matter most. Platinum is nearly indestructible, 35 times rarer than gold, naturally white and exceptionally enduring \u2013 in the RETINA\u00ae goldsmith atelier in Basel, we craft it by hand into one-of-a-kind pieces that can outlast generations. Book a consultation Discover rings Gold speaks [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-33488","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.5 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Platinum: The Rarest Precious Metal for Your Unique Jewelry<\/title>\n<meta name=\"description\" content=\"Why 950 platinum is the quietest and rarest precious metal in jewelry: Properties, value, care\u2014and why RETINA\u00ae in Basel uses it.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retinadesign.com\/en\/platinum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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