{"id":24807,"date":"2026-01-02T08:30:38","date_gmt":"2026-01-02T07:30:38","guid":{"rendered":"https:\/\/retinadesign.com\/idea\/"},"modified":"2026-02-11T12:36:07","modified_gmt":"2026-02-11T11:36:07","slug":"idea","status":"publish","type":"page","link":"https:\/\/retinadesign.com\/en\/idea\/","title":{"rendered":"Idea"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"24807\" class=\"elementor elementor-24807 elementor-24797\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b63b531 e-con-full e-flex e-con e-parent\" data-id=\"5b63b531\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f22d6 elementor-widget__width-initial elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"f5f22d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The origin of the RETINA\u00ae concept<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b94225b e-con-full e-flex e-con e-child\" data-id=\"b94225b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67939e9f e-con-full e-flex e-con e-child\" data-id=\"67939e9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b128ec6 elementor-widget elementor-widget-twenty20_widget\" data-id=\"b128ec6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"twenty20_widget.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"twenty20-1\" class=\"twenty20\" style=\"width: 100% !important; clear: both;\"><div class=\"twentytwenty-container twenty20-1 t20-hover\"><img decoding=\"async\" src=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/10\/EyePendant-scheme-vertical-retina.webp\" alt=\"Eye+Pendant-scheme-vertical-retina\" \/><img decoding=\"async\" src=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/10\/EyePendant-scheme-vertical-Pendant.webp\" alt=\"Eye+Pendant-scheme-vertical-Pendant\" \/><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc27c38 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"6fc27c38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The origin of the RETINA\u00ae concep<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7269af1d elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"7269af1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">told by Stefan Wacha<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25685b3a elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"25685b3a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"15\" height=\"32\" viewBox=\"0 0 15 32\" fill=\"none\"><path d=\"M13.617 22.8504L15 24.2629L7.5076 32L0 24.2629L1.38298 22.8504L6.51976 28.155L6.50456 0H8.44985L8.46505 28.1707L13.617 22.8504Z\" fill=\"white\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-381aca1 elementor-widget elementor-widget-image\" data-id=\"381aca1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"247\" src=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/09\/slogan-retinadesign-1-1000x309.png\" class=\"attachment-large size-large wp-image-17055\" alt=\"\" srcset=\"https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/09\/slogan-retinadesign-1-1000x309.png 1000w, https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/09\/slogan-retinadesign-1-300x93.png 300w, https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/09\/slogan-retinadesign-1-768x238.png 768w, https:\/\/retinadesign.com\/wp-content\/uploads\/2025\/09\/slogan-retinadesign-1.png 1338w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3b2d67f e-flex e-con-boxed e-con e-parent\" data-id=\"3b2d67f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c35311c e-flex e-con-boxed e-con e-parent\" data-id=\"5c35311c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-15f4d922 e-con-full e-grid e-con e-child\" data-id=\"15f4d922\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6096ad73 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6096ad73\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInLeft&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79049997 elementor-widget elementor-widget-heading\" data-id=\"79049997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How did I come up with that idea?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04e0a47 elementor-widget elementor-widget-text-editor\" data-id=\"04e0a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>I often encounter this question. And it is justified. At first glance, it seems unusual to choose a medical detail as the starting point for jewelry design. But sometimes the strongest ideas arise precisely where different worlds collide.<\/p>\n<p data-end=\"1072\" data-start=\"601\">The story begins in science. In the early 2000s, my path took me from Austria to Switzerland to pursue a doctorate in neurobiology. Hours spent at the microscope, my fascination with nerve cells, with the finest structures and the silent complexity of our bodies shaped my perspective. I was less fascinated by what could be measured than by the beauty of this inner order\u2014a machinery of incredible precision, hidden yet life-determining.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-18e34876 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"18e34876\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ecdb122 e-flex e-con-boxed e-con e-parent\" data-id=\"4ecdb122\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-259eed38 e-con-full e-grid e-con e-child\" data-id=\"259eed38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3f37dc01 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"3f37dc01\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-305a80af e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"305a80af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e25836a elementor-widget elementor-widget-text-editor\" data-id=\"e25836a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>After completing my doctorate, I took the step into the pharmaceutical industry. Challenging, successful, secure. And yet something was missing. The aesthetics of nature and the magic of discovery increasingly gave way to economic targets. During this phase, my wife opened her goldsmith&#8217;s studio in Basel. I was able to witness how craftsmanship, design, and sensuality come together\u2014and discovered a new world in which beauty was once again the focus.<\/p>\n<p data-end=\"1869\" data-start=\"1522\">Support turned into passion. Passion turned into courage. I left my secure career path to build something of my own. Not because it was easier, but because it was more honest. From the very beginning, it was clear: we wanted to create jewelry that was personal. Not decorative, but meaningful. Custom-made, not interchangeable.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-011c84a e-flex e-con-boxed e-con e-parent\" data-id=\"011c84a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8cd8485 e-con-full e-grid e-con e-child\" data-id=\"8cd8485\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-d3602ab e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d3602ab\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5059661 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"5059661\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8520f elementor-widget elementor-widget-text-editor\" data-id=\"fe8520f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Over time, our company grew, as did our aspirations. With wedding rings in particular, we realized that individuality had to be more than just an engraving. Names, fingerprints, palm lines\u2014all of these were already familiar. But something was missing: a personal touch that was also aesthetically pleasing.<\/p>\n<p data-end=\"2238\" data-start=\"2185\">The answer came from my former world. The retina.<\/p>\n<p><\/p>\n<p data-end=\"2693\" data-start=\"2240\">The retina is unique, as individual as a fingerprint\u2014and yet it possesses a quiet, organic beauty. Its structures are reminiscent of roots, branches, and fine ramifications. Some lines seem to embrace each other, others almost form hearts. And the eye has always been considered the window to the soul. A pattern that lies precisely at the boundary between our outer world and our inner experience \u2013 could there be a stronger symbolism?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20b07ff e-flex e-con-boxed e-con e-parent\" data-id=\"20b07ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-34e0384 e-con-full e-grid e-con e-child\" data-id=\"34e0384\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;none&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-b76a874 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"b76a874\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;animation&quot;:&quot;fadeInUp&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a580844 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"a580844\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInRight&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-83b23f2 elementor-widget elementor-widget-text-editor\" data-id=\"83b23f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>From that moment on, it was clear: this is it.<\/p>\n<p data-end=\"3081\" data-start=\"2739\">The first steps were experimental. Retina images had to be captured, abstracted, and made usable for jewelry. It was a process full of trials, doubts, and discoveries\u2014familiar from research, but new in a design context. But when the first results became visible, the feeling was clear: this idea works.<\/p>\n<p><\/p>\n<p data-end=\"3447\" data-start=\"3083\">In 2019, we presented the concept internationally. The reactions were intense, often emotional, sometimes skeptical. But those who were willing to take a closer look quickly realized that it&#8217;s not about medical details. It&#8217;s about uniqueness. About a hidden pattern that shapes every human being. And about jewelry that is not only worn, but also carries meaning.<\/p>\n<p><\/p>\n<p data-end=\"3534\" data-start=\"3449\">This is how RetinaDesign came into being\u2014at the intersection of science, craftsmanship, and soul.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2a98e929 e-flex e-con-boxed e-con e-parent\" data-id=\"2a98e929\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-75e10bbc e-con-full e-flex e-con e-child\" data-id=\"75e10bbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-51b17bca e-con-full e-flex e-con e-child\" data-id=\"51b17bca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2200deda elementor-widget elementor-widget-heading\" data-id=\"2200deda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Embark on your Retina\u00ae journey.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1de53a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"2a1de53a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Book your personal design experience in our Basel studio\u2014or from anywhere in the world by phone or video.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6aed53f8 elementor-mobile-align-justify elementor-widget elementor-widget-button\" data-id=\"6aed53f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/retinadesign.com\/en\/contact\/#termine\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a personal consultation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8089887 elementor-widget elementor-widget-menu-anchor\" data-id=\"8089887\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"service\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The origin of the RETINA\u00ae concept The origin of the RETINA\u00ae concep told by Stefan Wacha How did I come up with that idea? I often encounter this question. And it is justified. At first glance, it seems unusual to choose a medical detail as the starting point for jewelry design. But sometimes the strongest [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":23799,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-24807","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.9 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>RETINA concept: How jewelry is created from your retinal signature<\/title>\n<meta name=\"description\" content=\"Discover the concept behind our Retina jewelry range and see how we can create your own unique piece.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/retinadesign.com\/en\/idea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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